Healthcare-Specific Strategy for Growth Challenges.
Payer contracting, B2B2C engagement, provider referrals — we've worked inside these systems. We help digital health companies turn market access into sustainable growth.
Provider Targeting & Referral
For Series A to D digital health companies that know provider referrals are high-value — but haven't built the infrastructure to target, track, or scale them.
Measurement gap
Provider referrals are happening organically, but there's no coordinated marketing program in place to attribute, track, or scale them.
Strategic uncertainty
No clear prioritization on specialties, geographies, or where to find quality provider data — and the current web experience isn't built for a provider audience.
Handoff breakdown
There's no structured process to nurture provider leads and transition them to the clinical partnerships team in a consistent way.
What we do
We start with understanding where you are and where you need to go.
Provider Targeting Strategy & Data Procurement
We build your targeting strategy by specialty and geography — and procure the data needed to execute.
Campaign Development & Execution
We design and run multi-channel provider campaigns — email, direct mail, and digital — tailored to how providers evaluate and refer.
Attribution & Match-Back Analytics
We build the tracking infrastructure to tie campaign activity to lead form submissions and downstream referral volume.
Clinical Partnerships Enablement
We design the nurturing workflows and enablement materials that help your team convert inbound provider leads into active referrals.
4 steps to improving lead quality and referral conversion.
Now we know where you are we’ll structure a path from insight to outcomes.
Map Your Provider Landscape
We identify your highest-value specialties, geographies, and referral patterns — and assess what's needed to reach them.
Build the Campaign Strategy & Targeting Plan
We design the channel mix, creative approach, and attribution framework — built to measure from day one.
Execute Campaigns & Build Tracking Infrastructure
We launch campaigns, build provider-specific landing pages, and put match-back and UTM tracking in place.
Measure, Attribute & Optimize
We analyze performance, surface what's driving lift, and refine targeting and creative to improve referral conversion.
B2B2C Activation & Utilization
Series A to D digital health companies selling through health plans or employers — who need their members to know their benefits and to use it.
Activation gaps
You've signed plan or employer partners, but member activation numbers aren't where they need to be — and utilization is soft post-launch.
No repeatable playbook
You lack a scalable go-to-market approach for member engagement and rely too heavily on your partner's internal channels to reach members directly.
Partner marketing bottlenecks
Your partner's marketing team is a gatekeeper, and you're not leveraging eligibility or claims data to target the members who actually need your solution.
What we do
We start with understanding where you are and where you need to go.
Member Marketing Audit & Activation Strategy
We audit your current marketing mix and build a prioritized activation strategy to move members from eligible to engaged.
Data-Driven Member Targeting
We build claims- and eligibility-based segmentation programs to reach the right members with precision — at lower cost per activation than broad outreach.
Multi-Channel Outreach Execution
We manage outreach across email, direct mail, SMS, and digital — with scalable, co-brandable templates that flex by partner and funnel stage.
Partner Enablement & Channel Integration
We build the playbooks and co-branded materials that turn partners into active promoters — across member portals, open enrollment, and benefits platforms.
4 steps to improving lead quality and referral conversion.
Now we know where you are we’ll structure a path from insight to outcomes.
Audit Your Member Activation Funnel
Build the Activation Strategy & Playbook
Execute Outreach & Enable Partners
Measure, Retro & Optimize
Payor Engagement Strategy
For Series A to C digital health companies that know payer relationships matter but don't have the in-house expertise to manage the complexity.
Network entry & relationship building
You're ready to enter payer networks — or already in-network but stuck in transactional relationships.
Revenue cycle challenges
Reimbursement rates, denials, or collections need improvement.
Growth inflection points
Expanding into new states, service lines, or preparing RCM metrics ahead of a funding round.
What we do
We start with understanding where you are and where you need to go.
Strategy & Preferred Status
We analyze your payer landscape and build the dossiers that move you from standard network to preferred status — unlocking better rates and deeper access.
Revenue
We optimize claims, manage denials, and analyze reimbursement — so revenue stops leaking.
Audits & Vendor Oversight
We identify underpayments, revenue leakage, and manage credentialing and RCM vendor performance.
New Market Launch
We manage the full playbook for new market entry — credentialing, contracting, rate negotiation, and provider readiness.
4 easy steps to track performance, and sharpen outcomes.
Now we know where you are we’ll structure a path from insight to outcomes.
Assess Your Payer Landscape
We map where you stand today—relationships, rates, gaps, and opportunities.
Build the Strategy & Roadmap
We design a clear, prioritized plan aligned to your growth stage and business goals.
Execute Across the Full Lifecycle
We roll up our sleeves and do the work—from negotiations to RCM operations to market expansion.
Measure, Audit & Optimize
We track performance, surface revenue leakage, and continuously sharpen outcomes.
Read more stories from our clients
Discover how healthcare brands have achieve growth and success with Growth Vanguard.
“Of the four paid search marketing agencies that I’ve worked with during my tenure here, you all have been the best—both in terms of results and in helping us think strategically about what’s next. One thing that truly sets your team apart is your ability to explain the Google Ads process in a way that is clear, educational, and actionable. That level of transparency has made it much easier for us to understand the strategy behind the work and trust the recommendations being made."
"Growth Vanguard focuses on users who actually become patients. My favorite metric: admissions rate more than doubled YoY — from 30% to over 60%."
"With Tim and his team at the helm, our SEM performance has seen the most efficient performance all-time — consistently hitting monthly commercial targets."
"Growth Vanguard has redefined what ‘fractional’ looks like — this team truly adds value as an embedded partner. Far more valuable than any agency or consultant I’ve worked with."
“Growth Vanguard rolled up their sleeves, dug in alongside my team and kickstarted a full engagement playbook. It has changed the way we approach our clients."
Talk to our team!
Let’s connect on what challenges you’re facing.
Our experts can help you achieve your goals.
75% faster email production and double digit workflows deployed at once
25-50% lower CAC and 2-5X+ the conversion volume
